Unified Communications in all it´s technology oriented glory is amazing to work with. I really like to get some perspective on how customers (companies) adopt the technology in their organizations. Harvard Business Review gives you tech guys (me included) a broadened perspective.
Unified Communications (UC) has been the buzz word for a long time but I like the add an extra “C” to give it more relevance.
Building one silo for communication and another for collaboration is the wrong way to go! So let´s use the term UC&C (Gartner) as often as you can. To make it even easier to adapt, I like using “communication & collaboration” when talking to with
In my job as Senior Consultant at UClarity, it´s the combination between technology and business that we want to offer our customers!
It´s not enough to tell the CEO/CTO/CFO that they will benefit from UC&C, it´s so much easier for a decision maker if they have a strong partner helping with a business case (that includes end-user feedback) and a strategy.
Don´t let Microsoft, IBM or Cisco build your UC&C strategy, that´s something that should be done by a vendor independent consultant.